Author: Shawn

  • Jersey Project

    For what seems like eons, I’ve wanted to put together a cycling jersey for the South By Southwest staff to better represent at charity rides and races.
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  • Building Playgrounds

    It seems everyone is talking about hackathons these days — and for good reason. Providing a more open infrastructure for a community to create new relationships and develop ideas is valuable. It’s very efficient from an event producer’s perspective. If the conditions are just right, some really amazing products and experiences can come from such events.

    Heck, it even sounds like fun.

    But while hackathons sound very easy to pull off — creating just the right environment to foster a productive experience can be difficult.
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  • Foursome

    If you haven’t already heard via my tweets or G+, there is a very good reason I have been quiet as of late. We are currently adjusting to being a foursome with our newest addition to Team O’Keefe: Mabel Corinne.

    And today she celebrates four weeks on the outside.

    Team O'Keefe

  • first peek at shoegeezer.com

    Frankly, I’m not sure the world needs another music blog. Despite these very valid concerns, Adrienne and I have embarked on a little project to document another era:

    “We melted down a vintage Fender Jazzmaster (Lake Placid Blue of course), a Yamaha FX500 effects processor, a box of cassette tapes circa 1991, an unknown number of random pills from the medicine cabinet, five Boss RV-3 pedals, a pair of ‘monkey boots,’ a packet of grape Kool-Aid powder and a single strand of Kevin Shields’ hair — the resultant machine produces exactly one song a day.

    And we share that one song with you right here on shoegeezer.com. Because volume is wasted on the young.”

    It’s been a fun and nostalgic journey so far. Stay tuned for more.

  • goodbye facebook

    You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it.” Morpheus, The Matrix

    I’ve thought long and hard about this one, but today I deactivated my Facebook account.
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  • rockthatfont.com v2.0

    rockthatfont.com Call it “2.0” or whatever buzzword of your choosing, but I’m excited to reveal that we recently launched a new site design for rockthatfont.com.

    We’ve implemented Typekit and a highly-customized premium WordPress theme from Shaken & Stirred. We hope this design will allow you to more easily deep-dive into our archived content and enjoy the splendor of the album covers themselves.

    Things are still very much a work in progress, so please don’t hesitate to let me know your thoughts and feedback.

  • operation lil’ hazelnut

    Some of you might recall my little post titled “Project Number One” almost 2 1/2 years ago — we now call him “Ian” of course.

    Along similar lines, I’m very excited to reveal that our little family will become a quartet at the end of March:

    Operation Lil Hazelnut

    And just this morning, we discovered that this baby is a “she”! Any tips or advice on how to raise a daughter or start a shotgun collection are very much appreciated.

  • heading to the netherlands

    Just a quick announcement regarding an upcoming speaking engagement…

    Eurosonic Noorderslag I’m honored to be heading to The Netherlands for the first time in January to kick off the Interactive programming at Eurosonic Noorderslag.

    Eurosonic Noorderslag is proud to present the first keynote speaker for the Interactive part of the conference: Shawn Michael O’Keefe, South by Southwest, Inc, Interactive Festival Producer. In the second weekend of January, O’Keefe will give his opinion on the emergence and future of music tech businesses in the music sector.

    Very much looking forward to it.

  • a video is worth ten thousand words

    Just thought I would share this video overview of SXSW, as it does a wonderful job of explaining a very complex event.

    (Disclaimer: I work on this wild beast of an event.)

  • back to the futur en seine

    Just a little video archive of my recent 20-minute presentation at the Futur en Seine conference in Paris, now with 73% more jet lag:


    Shawn O’Keefe – Le Futur de la création by Futur_en_Seine