For what seems like eons, I’ve wanted to put together a cycling jersey for the South By Southwest staff to better represent at charity rides and races.

SXSW Cycling Jersey - back In order to actually make it a reality in 2013, I called upon local cyclist and design wizard Bobby Dixon of Kollective Fusion to work his magic.

And I must say I’m very excited at the results.

We should have them in our hands soon, and I’ll make sure to share photos of the jersey in action.

We’re also exploring the possibility of selling a similar jersey to the public, so let me know if that would be of interest.


  • Right now we’re working with V-Gear / Verge, who have been great… right way to go for such a limited run for the staff. As you know I really like Hincapie and Castelli stuff, so might do something different down the line.

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