Welcome to the digital headquarters of Shawn Michael O’Keefe. Learn more about me...A bit about how the hardware prototyping and community space, 1st Assembly, came to be.Guiding startups through New Zealand's first hardware accelerator, Lightning Lab Manufacturing.Sometimes I design things (and/or start companies), such as this logo & branding for Litmus Health.One of my recent adventures on the Rimutaka Cycle Trail in New Zealand.I led two cohorts through the R9 Accelerator, a unique GovTech initiative to reduce the cost of doing business with government.Rock’n’roll. Typography. Two subjects that many believe shouldn’t be mentioned in the same breath. We beg to differ.The binary stars at the center of my universe, Ian & Mabel.The Paper South, performing at the Hold in the Wall circa 2007.Talking about Rock That Font at Ignite Austin.Speaking at TEDxBoulder in 2010.Local cyclist and design wizard Bobby Dixon of KLCTVE worked with me to make this SXSW cycling jersey a reality in 2013.Once upon a time, we designed paper flyers to distribute around town.