the tangled social web we weave

I’m always surprised when folks inquire about whether or not to integrate social media platforms such as Twitter and Facebook into their website. Many still express a concern for control, not realizing that their community likely shapes their brand more than they do. And for 9 out of 10 of these concerned clients, these online platforms are where most of their target audience is spending their time. Shaping (or not shaping enough as the case may be) identities 24/7, 365 days a year.

If you are not actively collaborating with your community to develop your product, service or experience — you are behind the ball. In this day and age, your clients/customers/consumers expect nothing less than a two-way street.

After all, it’s what good relationships are made of.

With this approach in mind, I wanted to give a quick heads up that Rock That Font has recently added a new Facebook page to better foster community interaction and discussion (along with our Twitter account of course).

Feel free to spark a discussion about your favorite records and fonts, as well as give us some “Like” if you so desire.