Howdy.

Welcome to the digital headquarters of Shawn Michael O’Keefe.

I spent 14 years as an event producer and strategist for the South by Southwest Interactive Festival, but now I'm exploring new adventures and heading up the first hardware accelerator in New Zealand, Lightning Lab Manufacturing.

I'm a co-founder of Litmus Health, and the co-creator of Rock That Font. I consult via my creative strategy lab, Apostrophe Industries.

 

Latest News

A Glimpse into Lightning Lab Manufacturing

A Glimpse into Lightning Lab Manufacturing

01/11/2016

This past August, eight teams dared to begin a challenging journey — one that combined intensive mentorship with innovation fundamentals and prototyping resources. Seven startups thrived in Lightning Lab Manufacturing, the first-ever startup acceleration program for physical products in New Zealand. I’m proud of what these ventures accomplished in such a remarkably short time, harnessing … Read More

My Next Adventure

My Next Adventure

05/18/2015

Since I left my role at SXSW last July, I’ve been on many adventures. I started my consultancy, Apostrophe Industries. I co-founded a health technology startup called Litmus. I worked alongside the marketing wizards at JDI. I built, launched and unintentionally destroyed a number of flying model rockets with my kids. I’ve learned a tremendous … Read More

A Bit of Belgium in Austin

A Bit of Belgium in Austin

01/08/2015

The 2015 USA Cycling Cyclo-cross National Championships arrived in Austin this week, and I honestly can’t remember the last time I was this excited about attending a sporting event. What I’m not excited about is the traditional Belgian weather that is accompanying the festivities — it’s freezing outside. While I don’t consider myself a photographer, … Read More