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Shawn Michael O'KeefeI worked for 14 years as an event producer and strategist for the South by Southwest (SXSW) Interactive Festival in Austin, Texas, but I’m now exploring new adventures and heading up the first hardware accelerator in New Zealand, Lightning Lab Manufacturing. I’m a co-founder of Litmus Health, and the co-creator of Rock That Font. I consult via my creative strategy lab, Apostrophe Industries.

While I didn’t know it at the time, my journey into technology began with a guitar. I grew up performing and touring with various indie bands (the most well-known of which was American Analog Set, while the most recent endeavor was The Paper South). The process of creating music and promoting bands led me to fall in love with emerging digital technologies and design. After my tenure as a musician and audio engineer in the ’90s, I finished up my Radio-Television-Film degree at the University of Texas at Austin — focusing on convergent media in the innovative and unconventional Advanced Communications Technologies Laboratory (ACTLab) before joining the SXSW team in the year 2000.

I occasionally speak at business, tech and design events across the globe and have presented at The Austin Forum, C’n’B at c/o Pop, Eurosonic Noorderslag, Futur en Seine, Ignite Austin, MTO Summits, TEDxBoulder, WebVisions, Wired Italy’s Smart People & Smart Cities and more.

When not working, I like to launch rockets with my family and race my bicycle around the block.

Photo by Corey Ward.