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Shawn Michael O'KeefeShawn Michael O’Keefe worked for 14 years as an event producer and strategist for the South by Southwest (SXSW) Interactive Festival in Austin, Texas — but now he is exploring new opportunities and adventures while consulting via his strategy lab, Apostrophe Industries.

Beginning his journey into technology at the University of Texas at Austin, he focused on convergent media in the innovative and unconventional Advanced Communications Technologies Laboratory (ACTLab) before joining the SXSW team in the year 2000.

He occasionally speaks at business, tech and design events across the globe and presented at The Austin Forum, C’n’B at c/o Pop, Eurosonic Noorderslag, Futur en Seine, Ignite Austin, MTO Summits, TEDx, WebVisions, Wired Italy’s Smart People & Smart Cities and more.

When not working as a creative consultant, he likes to talk about fonts and race his bicycle around the block.