Category: Work

  • My Next Adventure

    Since I left my role at SXSW last July, I’ve been on many adventures.

    I started my consultancy, Apostrophe Industries. I co-founded a health technology startup called Litmus. I worked alongside the marketing wizards at JDI. I built, launched and unintentionally destroyed a number of flying model rockets with my kids.

    I’ve learned a tremendous amount over the past ten months. And this Sunday, I will embark on an entirely new adventure to learn even more.

    A New Home

    Adrienne and I have lived in Austin since first coming to the University of Texas in 1993. Technically, that’s not just the last century — but the previous millennium. It certainly feels like a long time ago. Adrienne has always desired to live abroad, and I’ve always wanted to gaze upon the stars in the southern sky. An opportunity recently arose that allows for both dreams to become reality.

    “The Southern Hemisphere holds all the good stuff.” – the late astronomer, Bart Bok

    If you follow me on Twitter, you may have noticed that I recently spoke at an event many time zones into the future. The speaking engagement in New Zealand was also a reconnaissance mission. It’s true — I’ll very soon be leaving Austin for a sabbatical in Wellington, located at the southwestern tip of the North Island.

    Creative HQ

    A fortuitous initial meeting during SXSW Interactive in March quickly turned into this new opportunity. As of today, I’m honored to be working with the talented team at Creative HQ on a brand-new product and manufacturing accelerator called Lightning Lab Manufacturing. I’m going to take my passion for maker culture and experience growing business communities to foster some really cool product innovation in the Wellington region.

    We’re about to open up the application for participants, so I’ll soon share more details on the intensive 12-week programme. (← I am learning a number of alternative spellings and Kiwi cultural preferences.)

    Litmus

    My role as co-founder in charge of product and experience at Litmus will continue uninterrupted. We have the right vision, an incredible team, and a technology that we’ll use to transform the $1.6 trillion per year pharmaceutical research business, which today is the opposite of lean and agile. My fellow co-founders (CEO Daphne Kis, Dr. Sam Volchenboum, and Josh Jones-Dilworth) are excited for my family’s opportunity to live overseas, and I’m grateful to have their support in this endeavor.

    We’re planning to tap into the fantastic dev talent in Wellington, so there are real strategic advantages for the company as well. We’re not saying too much about what Litmus is up to just yet, but a few things have begun to leak out here and there.

    Litmus is for one, honored to currently be a finalist for investment from the University of Chicago’s Innovation Fund. We will soon launch our pilot program to nearly 10,000 patients. And I’ll be able to say even more about what we’re doing after we complete our seed round, which is now in the final stages.

    The Foreseeable Future

    For at least the next 12 months, our home in the Wellington region will be the picturesque community of Eastbourne. Each morning, I’ll walk to a ferry for a 20-minute ride across the harbor into downtown Wellington. A new adventure for sure.

    With our scrambling to get ready to leave town, I don’t have much of a social calendar at the moment — and unfortunately won’t be able to individually catch up with everyone. If you’re in the ATX, please join me for a bon voyage happy hour of sorts at 5pm on Friday, May 22 at Whisler’s on the East Side.

    Hope to see you there, or perhaps on the other side of the planet!

  • Socks For Robots

    Socks For Robots

    As a result of my recent partnership with the PR and marketing wizards at JDI, Apostrophe Industries is honored to be working with the new consulting brand, Socks For Robots.

    Evolving the identity with a revised logo, 3D treatments and a typography-driven site, it was a phenomenal experience to work with Rebecca and Corey — and be so welcomed as part of the SFR team.

    Learn about their integrated approach to design and marketing and hear more on the origin of Socks For Robots from Josh.

  • Apostrophe Cards

    I have an apostrophe in my last name. As a result, I have thwarted computer systems since birth.

    More recent parsing and coding techniques have fortunately helped my surname survive in the digital age, but it’s always mind-numbing to rinse and repeat: “Try your search without the apostrophe in my last name.” And not to mention: “Yes, the letter K is also capitalized.” Both thanks to my proud Irish heritage of course.

    After recently picking up a .industries domain and doing some research for my new company’s look and feel, I fell down into the typographic rabbit hole that is the apostrophe. I’m talking waaaaay deep into various Unicode characters, primes, acute accents and the long history of this somewhat controversial mark.

    “There is not the faintest reason for persisting in the ugly and silly trick of peppering pages with these uncouth bacilli.” – George Bernard Shaw, playwright and hater of the apostrophe

    It turns out that little key to the left of your “Enter” key really isn’t a true apostrophe. It’s a compromised mark that came into being with the typewriter for efficiency’s sake (a “typewriter apostrophe”). Computer keyboards inherited this character and expanded its usage to represent a number of marks. Encodings evolved. To now get a typographic apostrophe, you need to hit a few more keys on your computer keyboard. “Shift + Option + ]” on a Mac and “Alt + 0 1 4 6” on a number pad for Windows. #themoreyouknow

    Apostrophe Business Cards In developing new business cards for Apostrophe Industries, I wanted to make something that evoked creativity and perhaps had some value outside of just my contact information. Instead of a standard card, I decided to create a set of ten unique cards — each showcasing a particular typeface’s apostrophe (blown up to approximately 350 pt). Referencing FontShop’s 100 Best Typefaces of All Time, I selected a few of my faves that were visually distinct and of historic significance:

    1. Helvetica
    2. Bodoni
    3. Futura
    4. Times
    5. Gill Sans
    6. Univers
    7. Optima
    8. Franklin Gothic
    9. DIN
    10. OCR A

    I’m thrilled with how they turned out. The cards are a great conversation piece and often lead to a rather geeky discussion about my passion for design and projects such as Rock That Font.

    Just don’t get me started on “smart quotes.”