A couple of years back, in what I described at the time as a “wide open” moment (translation: professionally uncertain), I quietly dropped a link in a post here to something called 0112machine.shop.
Didn’t really say much about it. Just let it sit there, a placeholder for ideas that hadn’t quite crystallized yet. Well, the placeholder phase is officially over.
Today I’m launching 0112 Studio — an AI native product studio and rapid prototyping practice built around a question I’ve been asking for most of my career: what’s actually worth building?
For 14 years at SXSW, I helped shape what a technology event could be and watched ideas become movements. Running hardware accelerators in New Zealand and Austin, I watched passionate founders pour everything into products that sometimes thrived and sometimes didn’t. Working alongside software and hardware product teams over the past few years, I’ve helped businesses de-risk the build before fully committing to the investment.
The industries change. The businesses change. The question never does.
I’m launching with three sprint offerings, each designed to work independently or as part of a larger sequence:
01 — Signal from Noise: AI Clarity Sprint – From AI ambiguity to an executable plan in 10 days.
02 — 0→1: Rapid Prototyping – From idea to working prototype in less than 2 weeks.
03 — Confirm the Signal: Customer Validation Sprint – From working prototype to validated product direction.
Start with clarity. Then build. Then validate. Simple in concept, and harder than it sounds to actually pull off — which is exactly the point.
I have capacity for a small number of new engagements starting in April. If the timing is right for your team, I’d love to connect.
Head over to 0112.studio to learn more. Can’t wait to see what we build together.