If you are not actively collaborating with your community to develop your product, service or experience — you are behind the ball. In this day and age, your clients/customers/consumers expect nothing less than a two-way street.

After all, it’s what good relationships are made of.

With this approach in mind, I wanted to give a quick heads up that Rock That Font has recently added a new Facebook page to better foster community interaction and discussion (along with our Twitter account of course).

Feel free to spark a discussion about your favorite records and fonts, as well as give us some “Like” if you so desire.

The song was “Take Me Home, Country Roads” — which happened to be one of my late grandmother’s favorite songs (being that she grew up in West Virginia of course). There was also some Neil Diamond involved, but perhaps those scandalous details are best left for another time.

In any case, it turns out that I’m headed to Colorado this weekend. Boulder to be exact.

I’m honored to be giving a six-minute TEDxBoulder talk entitled “Psychotherapy for Community” — where I will reveal some secret sauce on how to better manage your community, run your business and ultimately transform your life.

Hope to see you there.